Blendtec Case Essay Sample free essay sample

For the new media assignment our group decided to analyze a societal media instance. We found the Blendtec instance to be highly interesting and powerful to be shared with the remainder of pupils. The instance describes the tremendous success. â€Å"Blendtec† . an American maker of high public presentation lasting liquidizers had with the aid of Social media selling. BackgroundThe narrative of Blendtec. a company founded by Tom Dickson starts in 1975 in Utah. USA. Tom utilizing a various vacuity cleaner motor combined it with a rotor and stator micronetic-milling chamber. which helped mill wheat rapidly and expeditiously. To get down the concern. Blendtec was provided with the start-up capital by the K-TEC Kitchen Mill. Old ages subsequently as the smoothy revolution was heating up. companies turned to Blendtec to develop high acting. lasting liquidizers for commercial usage ( Blendtec 2012 ) . Today Blendtec liquidizers are used by eating houses. java stores. smoothy bars and domestic families. We will write a custom essay sample on Blendtec Case Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Since Blendtec had really little advertisement budgets in the beginning. they had to come up with particular viral advertisement musca volitanss that could be found on. or promoted through. societal media platforms. The company’s new Marketing Director George Wright found out that CEO Tom Dickson and his R A ; D Team tested their merchandises by intermixing up wood or other robust stuffs ( Briggs 2009 ) . He saw this as a great manner of selling and asked Dickson to make his unusual quality-control technique trial on camera for posting the short picture online. He bought some marbles. a profligate. a six pack of sodium carbonate. a fast-food value repast and golf balls. set Dickson in forepart of a camera. have oning a lab coat. and asked him to intermix the purchases. These series of pictures were introduced to the populace in 2006 and are known as â€Å"Will it Blend? † ( Briggs 2009 ) . ANALYSIS A ; IMPACTThe picture series on YouTube was an instant success for Wright and Blendtec. In the first hebdomad of publication they had more than six million hits. Sometimes subsequently the company was granted advertisement rights by Yokel! and Google. Blendtec besides used â€Å"The YouTube Tags† . which are of import picture ranking factors in YouTube hunt consequences to better the figure of search engine hits ( Briggs 2009 ) . Within two old ages and 186 pictures subsequently. the run helped to increase retail liquidizer gross revenues by 700 per centum and made Dickson an Internet famous person. Blendtec has received several awards for their selling scheme. including Clio Award. The net Award for viral selling made the YouTube Awards short list in 2007 ( Renberg Winters 2009 ) . Furthermore. Blendtec had several Television visual aspects. planetary interviews. print and electronic articles and web log entries or co-promotions ( Nike. Google or AT A ; T ) ( Briggs. C. 2009 ) . After the tremendous success of their viral pictures on YouTube. Blendtec created their ain web site with the â€Å"Will it Blend? † picture. This microsite is a really active web site. where the consumer acquire wholly involved. The purpose is to demo the clients what the machines are able to intermix and how powerful they are through humourous but reliable ways. Videos on this web site are besides published via Facebook. which about has 25 000 followings ( Facebook 2012 ) . This platform provides interaction and communicating between the company and the clients. The FanPage is more informal and motivates the consumer to urge things Dickson can intermix up. Beside Facebook. Blendtec besides has a Twitter history which accounts about 10 000 followings ( Twitter 2012 ) . The most of import societal media channel is still their YouTube channel. Since 2006 the Blendtec channel registered really successful hits and click rates particularly the â€Å"iPhone† picture. which r eached more than 10 million hits at that clip ( Youtube 2012 ) . Therefore shows an tremendous involvement by consumers. COMPARISON/SIMILARITYIn recent times at that place have been a figure of successful viral runs. Traditionally sellers would develop advertizements and so trust on telecasting and print distribution channels that could be expensive. Viral runs create ballyhoo that enables consumers to distribute the run on their ain. such as Old Spice ( â€Å"The Man Your Man Could Smell Like† ) . Tourism Queensland ( â€Å"The best occupation ever† ) . Blendtec ( â€Å"Will it intermix? † ) . Nike ( â€Å"The Kobe Bryant Jump ) † . Quicksilver ( â€Å"Dynamite Surfing† ) and Samsung ( â€Å"Sheep Art† ) ( ProspectMX 2012 ) . The cardinal subject for all the successful runs are that it was existent people making extraordinary things that made the consumer ask. â€Å"Is that for existent? † There were no particular scene artefacts or digital redaction. All the consumers can see is. ordinary people making something that they could besides make but neer thought of it. In the instance of Nike utilizing Kobe Bryant the celebrated hoops participant. the run demonstrated how talented the hoops participants are. The picture shows how they jump over anything. such as a auto and a pool full of serpents. The run has 2. 5 million viewing audiences ( ProspectMX 2012 ) . Another successful run was Tourism Queensland which fired its two selling specializers and set their wages together to fund â€Å"The best occupation ever† run. A lucky victor get paid $ 150 000 to populate in the Great Barrier Reef Islands and to blog about their experience on the Island ( ProspectMX 2012 ) . Cardinal LESSONS FROM THE ASSIGNMENT The cardinal points is evidently a low budget production but the success showed that advertisement via societal media doesn’t demand to be expensive or professional every bit long as the topographic point reaches the mark group in a suited manner and creates trade name consciousness. But why was this low-budget production so successful? One of the most of import factors of on-line success is the genuineness. All consumers have to watch advertizements that are full of unrealistic state of affairss and semblances. The genuineness of the liquidizer and the CEO. as the chief character. makes the pictures so particular. There is no sham. no illusive universe. It’s world. The following factor is the surprise consequence. Cipher knows what a blended iPhone looks like. It is a surprise and merriment and it satisfies the carving for esthesiss every individual has. This combination amazes many people. which once more leads to the fact that they spread the picture because they want their friends besides to see something like that. Another factor of Blendtec’s success was the engagement of their consumers. They allowed their client base to take part into the procedure by inquiring them what they want to see in the liquidizers. The societal media marketing run of Blendtec besides worked because the company aligned the run to the companies’ trade name and their scheme. They knew their available resources and matched them absolutely with an unconventional thought. And that is precisely how viral selling plants. Therefore. stand out in the right manner to pull people and do it without shams is one of the most of import lessons for the right use of societal media selling. Hence. everything is possible if it is done in the right manner. Recommendation The Blendtec instance is a perfect illustration of how viral selling works absolutely. Up to now the FanPages on Facebook are really active and the â€Å"Will it Blend? † microsite has converting click rates. The company still has a dependable Fanbase. which is truly entertained by the extremely original â€Å"Will it intermix? † picture ( Blendtec 2012. Facebook 2012 ) . But the run started about six old ages ago and for certain the company will non be able to maintain it alive for the following 10 old ages. Therefore the selling manager and his originative squad have to believe about new runs to surprise their client. The clients expect new. unconventional thoughts. which integrated the client e. g. by utilizing new media channels. What we can larn from this particular instance is. that the companies have to believe out of the box. A successful selling run does non ever necessitate to be dearly-won or complex. We are all utilizing Facebook. Twitter and YouTube on mundane footing. That should do us believe that these are the chief selling channels today if we want to make our mark fast and expeditiously and more attempt should be put on the quality of advertizements through these channels. It is of import to incorporate the client base and surprise them in a manner that rivals does non. Furthermore. the companies have to do certain that they are reliable and align the selling run with their trade name and scheme. Customers do non desire to see any â€Å"tricks† . but instead lovingness and affecting manufacturers. Blendtec considered these points successfully. hence able to increase gross revenues by over 700 % . The presented instance is a best pattern of how companies should make it. List OF SOURCES Blendtec. 2012. About us. Online Available: hypertext transfer protocol: //www. blendtec. com/aboutus Accessed: 7 August 2012. Blendtec. 2012. Will it Blend? Online Available: hypertext transfer protocol: //www. blendtec. com/willitblend/ Accessed: 8 August 2012. Briggs. C. 2009: Blendtec Will it Blend? Viral Video Case Study. Online Available: hypertext transfer protocol: //www. socialens. com/wp-content/uploads/2009/04/20090127_case_blendtec11. pdf Accessed: 7 August 2012. Facebook. 2012. Will it Blend? Online Available: hypertext transfer protocol: //www. facebook. com/pages/Will-it-Blend/39599377192 Accessed: 8 August 2012. ProspectMX. 2012. â€Å"15 of the Best Viral Marketing Campaigns† . Online Available: hypertext transfer protocol: //www. prospectmx. com/15-of-the-best-viral-marketing-campaigns/ . Accessed: 12 August 2012. Renberg Winters. C. 2009. Will it intermix? Online Available: hypertext transfer protocol: //magazine. byu. edu/ ? act=view A ; a=2391 Accessed: 8 August 2012. Chirrup. 2012. Will it Blend? Twitter Account. Online Available: hypertext transfer protocol: //twitter. com/Blendtec Accessed: 8 August 2012. Youtube. 2012. Will it intermix? Online Available: hypertext transfer protocol: //www. youtube. com/watch? v=qg1ckCkm8YI Accessed: 8 August 2012.

Real Eyes Realize Real Lies Essay Example

Real Eyes Realize Real Lies Essay Example Real Eyes Realize Real Lies Essay Real Eyes Realize Real Lies Essay Everything is not always what it seems. Such a cliche holds especially true in Shakespeare’s play, Hamlet, where a young prince sets out to uncover the truth behind his father’s death. Along the way, Hamlet discovers the deceiving facades characters put up to hide their true opinions and actions. The Denmark kingdom, which appears to be in good health, is, in reality, decaying from the inside out from all the fabrications composed within its walls. While Hamlet is on his search for the truth he not only gets caught up in the lies which impede him from taking action, but he also must himself turn to trickery and act mad to fool everyone else, as well as realize that the more sense one tries to find in people the less is actually distinguishable. Prior to the play’s opening, King Hamlet was found to be dead in his garden. The kingdom writes it off as a natural cause, but when the King’s ghost pays a visit to Hamlet he reveals the unnatural, twisted ploy which was his murder, saying, â€Å"Upon my secure hour thy uncle stole, with juice of cursed hebona in a vial, and in the porches of my ears did pour the leprous distilment† (Act 1 Scene 5). With this revelation of treachery Hamlet is obligated to expose the true events which took place and avenge his beloved father’s death. However, while Hamlet is ready to rid the kingdom of its weeds, he still isn’t completely convinced of his uncle’s guilt and must devise a plan to know the truth within the web of lies he now sees in the kingdom, claiming that â€Å"the play’s the thing wherein I’ll catch the conscience of the king† (Act 2 Scene 2). Because of his skepticism of the ghost’s claims, Hamlet is barred from taking any quick action, which is ultimately his biggest downfall. He doesn’t trust the ghost, criticizing that â€Å"the spirit that [he has] seen may be a devil† (Act 2 Scene 2). His doubt draws out his resolute and allows the new king, his uncle, to counterattack, proving a fatal end to the whole kingdom. Hamlet knows not â€Å"seems†, he behaves with his feelings exposed for the world to see, telling his mother that â€Å"Nay, it IS† (Act 1 Scene 2), but when he discovers the filth festering itself within his own family he too must resort to taking on a different appearance than what reality holds. To catch the king in his guilt Hamlet must himself cloak his intentions with a cover of madness as to not let anyone suspect the knowledge he now possesses of his uncle. He tells his friends that â€Å"how strange or odd some’er [he] bears [himself] that [they] at such times seeing [him], never shall†¦note that [they] know aught of [him]† (Act 1 Scene 5). He himself then adds to the falsehood spreading within the kingdom, he appears to have gone crazy over his father’s death, but in all reality this mask he puts on is to suppress the truth he holds. Others are suspicious of Hamlet’s actions, deeming that â€Å"though this be madness, yet there is method in’t† (Act 2 Scene 2) and from their suspicion arises a fear that backfires onto Hamlet’s plan; he acts crazy but through his madness the king delves into the reasoning behind it, claiming â€Å"there’s something in his soul o’er which his melancholy sits on brood, and I do doubt the hatch and the disclose will be some danger† (Act 3 Scene 1). His facade of what is actually going on, as well as King Claudius’, muddies the water and doesn’t enable anyone to see the aims of others, hindering the accuracy of the actions they take against one another. Moreover, Hamlet does not appear to go mad only after his father, but also over the loss of affection from his love, Ophelia. To his family, as well as hers, his admiration for the fair Ophelia shows that his intent is to woo her and seduce her, which he very well may have already. But when he learns of her death the appearance that everyone saw of his manners towards her were actually genuine and he had loved her truly, exclaiming that â€Å"forty thousand brothers could not with all their quantity of love make up [his] sum† (Act 5 Scene 1). It is because of the prior appearance of immoral ends which Ophelia’s father and brother witnessed and took to be reality, where they instructed her to ignore Hamlet. This rejection of him, which led to her own rejection in turn, coupled with her father’s death, carves the path to her suicide and Hamlet’s motivation to finish the King once and for all at the fencing match. Yet another deceit in Hamlet’s course to justice is the obstacles that block his way to killing Claudius when he finally sees the truth with his own eyes. Hamlet steals into Claudius’ room and plans to slay him, but discovers the King allegedly repenting for his sins. He backs out of his plan of action as to not let the King go to heaven, but when he leaves it is revealed to the audience that the King’s appearance of asking God for forgiveness was all fake, saying â€Å"my words fly up, my thoughts remain below. Words without thoughts never to heaven go† (Act 3 Scene 4), he did not go through with it and could very well have been killed by Hamlet if Hamlet had known the truth. Instead Hamlet chooses to further delay his action because killing the king in rayer would be â€Å"hire and salary, not revenge† (Act 3 Scene 3). Hamlet has lost his chance to do away with the King because of the concealments that stood in the way; and it is not until his dual with Laertes that Hamlet can end the nightmare he lives in, although it is now too late. He has lost everything he has loved; his father, Ophelia, his mother, e ven himself. As his life fades he finally attains the courage to put aside what appears to be and what really is and focus solely on committing the endeavor he was duty-driven to carry out. Deceit and waiting for the truth to appear and be deciphered is the greatest downfall of the Denmark kingdom. Hamlet keeps waiting for all the pieces to fall into place so that he may execute his plan to avenge his father, but as time drags on it becomes apparent that, with so many lies circulating, the truth is fogged and will never be untangled in time. While Hamlet is trying to get to the bottom of things he misses out on the fact that others are taking action with the facts they have, not the absolute truth. His unwillingness to act quickly without the truth in place, instead waiting for the cloudiness to settle, is the demise of himself and his father’s kingdom, which was what he was trying to protect and bring back to health all along. He fails this single task, taking the lives of all of his family and surrendering the throne to Norway, all because he kept searching in vain for the realities. But realities are constantly changing and keep on taking deceiving appearances all around him, so his story remains as a tragic tale of how fraudulences can tear not only a kingdom but also a family apart.

Discussion of the tax gap and what IRS is doing to close it Term Paper

Discussion of the tax gap and what IRS is doing to close it - Term Paper Example The latest figures of tax gap estimate signify the initial complete renewal of the report during five years, and it demonstrates the country’s observance level is basically unaffected from the previous evaluation including tax year 2001. The tax gap marker is a useful guide to the level of tax observance as well as to the continuing sources of lesser observance; however, it is not a satisfactory guide to â€Å"year-to-year alterations within IRS plans or to year-to-year returns on IRS service and enforcement schemes† (Ward et al, 2013). The voluntary observance level (percentage of overall tax revenues paid promptly) for the tax year 2006 was around 83.2 percent. The voluntary observance level for 2006 was statistically unaffected from the most recent earlier estimate of 83.7 percent tax year 2001. On a comparative basis, the tax gap is mainly in proportion to the increase in overall tax liabilities. Besides, a little increase in the tax gap estimate is accredited to improved statistics as well as better evaluation techniques. For instance, IRS formulated the â€Å"econometric model† (Kahn & Polsky, 2013) for estimating the tax gap attributable to small businesses which was then used for newer functional information. In addition, large business tax gap for the year 2006 was based on enhanced statistical techniques and modernized information. Moreover, the data linked with individual income tax payers carries on to progress supported by better evaluation methods as well as newer statistics. The tax gap includes three main factors: â€Å"non-filing, underreporting and underpayment† (Kahn & Polsky, 2013). As in the year 2001, the underreporting of earnings was the major cause of the tax gap during 2006. Under-reporting in more or less all taxpayer categories summed up to around 380 billion USD of the gross tax gap during 2006, increased from 290 billion USD during 2001. Tax non-filing summed up for around 30 billion USD during 2006, increased from 29